The British Fashion Council (BFC) is reorganizing its ‘NewGen’ initiative for nurturing up-and-coming designers. The accolade will now be awarded annually as opposed to seasonally, the BFC has announced, with menswear and womenswear designers combined under one umbrella. “Moving forward, in recognition of the changing nature of fashion business models and the varying approaches brands now take to showcasing, the combined NewGen format will focus on building a strong foundation of business skills,” said Caroline Rush, Chief Executive of the British Fashion Council.
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British Fashion Council make ‘NewGen’ initiative more business-focused
A garment based on your own unique lifestyle could soon be a reality thanks to the “Coded Couture” project by Google and H&M’s Ivyrevel label, currently in closed alpha testing. H&M-backed digital fashion house Ivyrevel has been working with Google on a project called “Coded Couture”, in which Android users will be able to use an app to design a personalized “Data Dress” based on their lifestyle and preferences.
