Evolutions Studio

By Elizabeth Barber NEW YORK (Reuters) – New York Fashion Week opens on Thursday with chilly weather and perhaps an even chillier prospect: defining the purpose of the shows as brands begin trying fresh ways to engage customers.  This season, the once-exclusive event will occupy a middle ground between invitation-only and fashion-for-all, with a mix of shows open solely to the well-connected as well as opportunities for the public to witness the spectacle, if only by smartphone live-stream. “The traditional structure of Fashion Week, particularly in New York, has been shifting for the past few seasons,” said Alexandra Ilyashov, a fashion editor at the lifestyle website Refinery29. The industry has begun to “seriously reevaluate the future of the fashion show” in an increasingly digital world, she said.

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New York’s Fashion Week opens amid questions about shows’ future