Ralph Lauren has become the latest designer to get on board the see-now-buy-now trend, which allows consumers to purchase outfits hot off the runway instead of waiting six months for the clothes to hit store shelves. On Wednesday night, the designer will be holding two separate runway shows at NYFW, featuring 45 new fall 2016 looks from their see-now-buy-now collection, reports WWD. The entire collection is manufactured in Italy.
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Ralph Lauren to showcase see-now-buy-now fall collection at NYFW
