Chiuri at Dior targets Millennials with eclectic wardrobe

By Astrid Wendlandt and Pascale Denis PARIS (Reuters) – Maria Grazia Chiuri, Dior's first woman designer, on Friday took the fashion brand in a new direction with a maiden eclectic collection aimed at connecting with young consumers and re-invigorating sales. Chiuri, who arrived at Dior in July after two decades at Valentino, put together in five weeks a wardrobe that mixed “sport couture” with street style and fairy tales. “The collection is eclectic just like women are eclectic, they like to mix different things and create their own personal style,” Chiuri said after the show.

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Chiuri at Dior targets Millennials with eclectic wardrobe