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Dior has its sights well and truly set on London, and it is opening a new Mayfair boutique to prove it. The French fashion house is opening the doors to its new 'House of Dior' store this week, following the showing of its 2017 cruise collection in the UK capital on Tuesday. The four-storey building was designed by star architect Peter Marino to bring together several elements of the Christian Dior brand under one roof.
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Dior opens largest UK store yet in London
J.W.Anderson is taking social media use to a whole new level by livestreaming his upcoming catwalk show on the popular gay networking app Grindr. The UK label's Autumn/Winter 2016 menswear runway show will be broadcast from London Collections Men on the app on January 10, where it will run in a loop for 24 hours. The news marks the first time that the all-male lifestyle focused social network, which uses location-based technology to bring together a global community of users in 192 countries, has dipped its toe into the designer fashion sphere.
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J.W.Anderson drives fashion’s digital overhaul by broadcasting show on gay app Grindr
