H&M scores success with designer collaborations

This past week the Scandinavian clothing chain revealed the latest fashion house lined up to design a collection for its customers. Hot on the heels of Balmain, Kenzo — headed by creative directors Carol Lim and Humberto Leon — will be the next label to design a selection of womenswear, menswear and accessories for the store, on sale from November 3. This is the latest in a long line of blockbusting partnerships that have helped the Swedish clothing giant build a sound reputation in the ready-to-wear and couture fashion sectors.

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H&M scores success with designer collaborations