Sportswear brands sign up star models as two worlds collide

News of Gigi Hadid — one of the hottest models of the moment — becoming a Reebok brand ambassador went viral in a matter of minutes. Although this latest pairing may have taken fans by surprise, Gigi Hadid is by no means the only catwalk star to sign up to sportswear, which has real pulling power for models right now. The worlds of fashion and sport appear to be on a collision course, as brands like Puma, Nike, Adidas and Reebok line up celebrity collaborations.

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Sportswear brands sign up star models as two worlds collide

Emmys red carpet: red, black, yellow… and cleavage

On the red carpet, red is always a standout — and a statement. Best drama actress nominee Taraji P. Henson, who plays the fierce Cookie Lyon on Fox's hip-hop drama “Empire,” smoldered in a body-hugging canary Vera Wang gown with spaghetti straps.

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Emmys red carpet: red, black, yellow… and cleavage

Grammys red carpet: top takeaways

The music world's top stars rocked the Grammys red carpet Monday in Los Angeles, oozing sex appeal on the industry's biggest night. Taylor Swift and Selena Gomez have had their share of high-profile romances gone bad. T-Swizzle, who won three Grammys including the coveted Album of the Year award, earned quick rave reviews on Twitter for her fierce two-piece Versace ensemble — a red bandeau top and a bright pink full ball skirt, slit all the way up the front to her waist.

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Grammys red carpet: top takeaways