Charitable fashion initiatives for May

On May 10, the brand will launch its annual social media campaign resulting in donating 100,000 pairs of shoes to disadvantaged children in 10 countries. All you have to do to take part is publish a public photo on Instagram of either your own TOMS shoes or your bare feet accompanied by the hashtag #withoutshoes. May is Skin Cancer Awareness Month, and to help the cause, J. Crew is partnering with Melanoma Research Alliance and The Skin Cancer Foundation, donating a portion of the sale price of every J.Crew swimsuit sold to each organization throughout the month.

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Charitable fashion initiatives for May

Calvin Klein to launch ad campaign for new ck2 perfume

Calvin Klein will launch a worldwide ad campaign for its new perfume “ck2,” first for the Travel Retail market in December and then to the international market in February 2016. Puerto Rican photographer Ryan McGinley shot the campaign, which features new talents like Victoria Brito, Dakota Garrett, Luka Sabbat, Erin Eliopulos, Kyle Mobus, Sung Jin Park, and twins Baylee Soles and Kelsey Soles. Calvin Klein has called on consumers to celebrate being in love with the hashtag #the2ofus, where they can vie for the chance to feature in an upcoming Calvin Klein ad by posting relevant photos.

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Calvin Klein to launch ad campaign for new ck2 perfume