H&M scores success with designer collaborations

This past week the Scandinavian clothing chain revealed the latest fashion house lined up to design a collection for its customers. Hot on the heels of Balmain, Kenzo — headed by creative directors Carol Lim and Humberto Leon — will be the next label to design a selection of womenswear, menswear and accessories for the store, on sale from November 3. This is the latest in a long line of blockbusting partnerships that have helped the Swedish clothing giant build a sound reputation in the ready-to-wear and couture fashion sectors.

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H&M scores success with designer collaborations

H&M announces next designer collaboration is with KENZO

H&M has announced that their next designer collaboration will be with Parisian fashion house KENZO and will launch in November. KENZO Creative Directors Carol Lim and Humberto Leon will be bringing the vibrant energy and playful spirit of KENZO to H&M, designing collections for both men and women as well as a range of accessories. Further details are yet to be announced, but since joining KENZO in 2011 Lim and Leon have become known for their use of bold colors and vivid prints combined with global influences and traditions.

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H&M announces next designer collaboration is with KENZO