Pharrell Williams creates new denim collection for G-Star RAW

Pharrell Williams has unveiled his first fashion collection in his role as 'Head of Imagination' at denim brand G-Star RAW. Titled 'Elwood X25', the collection comprises a series of jeans in 25 different prints for men and women, ranging from animal patterns and bold florals to geometric, check and camouflage motifs. The multitalented Williams, who counts designer, artist, singer, producer and serial Grammy Award winner as his various professions, has a long-standing partnership with G-Star since first designing a 'G-Star RAW for the Oceans' collection using recycled plastic back in 2014.

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Pharrell Williams creates new denim collection for G-Star RAW