Speedo, Ralph Lauren drop Ryan Lochte after Rio incident

Swimwear maker Speedo and luxury retailer Ralph Lauren Corp ended their sponsorship contracts with Ryan Lochte, days after the U.S. swimmer admitted to exaggerating his story about being robbed at gunpoint in Rio during the Olympics. The incident embarrassed the host city, angered the local police and government and dominated news coverage of South America's first Olympics, leading the U.S. Olympic Committee to issue an apology. “I over-exaggerated what was happening to me.” Within hours of the Games coming to a close, Speedo USA issued a statement saying it would drop Lochte as one of its endorsers, while Ralph Lauren said it would not be renewing its contract with the swimmer.

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Speedo, Ralph Lauren drop Ryan Lochte after Rio incident

The Ryan Lochte Fallout Continues As Speedo And Ralph Lauren End Their Sponsorship

Ryan Lochte is plum out of luck when it comes to his sponsorship deal with Speedo, as the banana hammock company announced Monday that they will no longer support the swimmer after his shenanigans at the Rio Olympics. You now think of Speedo as the socially conscious company and not just the company that makes taking your kids to the beach an uncomfortable endeavor. NBC News looked at all of Lochte’s sponsorships and should they all drop him, he could lose millions of dollars, which is a shocking figure for those of us that only think about Lochte for one week every four years.

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The Ryan Lochte Fallout Continues As Speedo And Ralph Lauren End Their Sponsorship

Ryan Lochte Dropped by Ralph Lauren, Speedo After Rio Debacle

Speedo is canceling its sponsorship after more than ten years with the Olympian.

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Ryan Lochte Dropped by Ralph Lauren, Speedo After Rio Debacle

Fencers cross over to the catwalk

A day after star model Gisele Bundchen sashayed down the middle of the opening Olympic ceremony to rapturous applause, the crowd was going crazy for another graceful, long-haired Brazilian model strutting her stuff on the fencing piste. Nathalie Moellhausen, whose sixth-place finish on Saturday was the best ever for a Brazilian woman, has walked for Italian dressmaker Alberta Ferretti and won team gold at the 2009 world championship. “Everything I do in fashion is related to fencing,” said Italian-born Moellhausen, wearing gold earrings of her own design in the shape of swords.

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Fencers cross over to the catwalk