French label stops traffic with outdoor Tokyo catwalk

French label Koche made its Japan Fashion Week debut Wednesday, transforming part of Tokyo's famed Harajuku district into a catwalk — stopping traffic to unveil street cool with a French twist. Paris-based designer Christelle Kocher brought her two-year old fashion house to the heart of Japanese youth culture, taking over a street lined with boutiques, which until shortly before the show had been bustling with teenage girls dressed in Japan's distinctive school uniforms. Kocher cast real people to personify the concept of street fashion, including a Japanese DJ, a photographer and a designer, in a high-energy show presenting more than 40 looks for summer and winter.

More here:
French label stops traffic with outdoor Tokyo catwalk