Benetton to launch new ‘Made In Italy’ fashion line

Global fashion brand Benetton is on track to launch a new “Made in Italy” line layer this year, in a bid to bring the company back to its roots and “refocus on its main expertise”. The collection, to be made in Treviso and titled “TV 31100” in a nod to the city's postal code, is slated for a November debut, with the first designs to be a series of super light knits, crafted from a blend of merino wool and cashmere.

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Benetton to launch new ‘Made In Italy’ fashion line