Luxury Brands Struggle to Attract Internet Generation

Seducing hyper-connected “Millennials” poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies. Goldman Sachs estimates that 92 million Americans are in the Millennial generation – born between the early 1980s and the 2000s – surpassing the famed cohort of postwar Baby Boomers who are now approaching a geriatric phase. The huge pool of Millennial consumers grew up with the Internet, smartphones and a sharing economy in which owning things like cars is seen as almost unhip.

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Luxury Brands Struggle to Attract Internet Generation

Vogue releases new 60s-inspired coloring book

The news continues the trend for adult coloring books and follows the success of Vogue's first coloring book released last year, which featured hand-drawn illustrations inspired by the fashion magazines of the Fifties. “For “Vogue Goes Pop” I have focused on the Sixties, a decade I experienced through my sister Mary's wardrobe as she moved from Beatnik black mohair and white lipstick, to rainbow-colored prints and piled-high hairpieces,” said Iain R. Webb, an award-winning writer and Professor of Design at Kingston University, who has once again curated and designed the book.

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Vogue releases new 60s-inspired coloring book