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The latest set of sneakers to join the Adidas Originals range build on the popularity of its existing NMD City Sock range but are cut to keep wearers cool in the summer months
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Adidas sneaks out new City Socks for the summer season
With Paris Fashion Week running March 1-9, Relaxnews caught up with Esteban Cortazar, whose autumn/winter 2016 collection previews at 7pm on Monday, March 7. What inspired this new collection? The words “freedom” and “restriction” were strongly present when I was designing my collection.
By Emma Thomasson BERLIN (Reuters) – A combination of new and retro sneaker styles will keep driving growth at Adidas's fashion business and help attract more sports fans too, the head of the German firm's Originals unit said in an interview. Adidas, which on Monday announced that Henkel's Kasper Rorsted will take over as new chief executive in October, has lost market share to Nike as its U.S. rival has concentrated more squarely on performance-enhancing sportswear. Adidas has started to muscle back into the U.S. market, but growth has come largely from retro fashion styles like its Stan Smith tennis sneakers, while sales of core sports products like running and soccer shoes has been more muted.
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Adidas hopes fashion styles will help it win on pitch too
