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With social networks thrusting every last trend into the public spotlight and customers used to getting what they want right away, can Fashion Week deliver in today's world? Buyers, journalists, celebrities, and other elite invitees have long been accustomed to collections becoming available for purchase about half a year after their respective shows. With Instagram and other social networks on the rise, patience is no longer to be expected from the fashion-conscious masses.
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NY Fashion Week kicks off with questions about future
By Elizabeth Barber NEW YORK (Reuters) – New York Fashion Week opens on Thursday with chilly weather and perhaps an even chillier prospect: defining the purpose of the shows as brands begin trying fresh ways to engage customers. This season, the once-exclusive event will occupy a middle ground between invitation-only and fashion-for-all, with a mix of shows open solely to the well-connected as well as opportunities for the public to witness the spectacle, if only by smartphone live-stream. “The traditional structure of Fashion Week, particularly in New York, has been shifting for the past few seasons,” said Alexandra Ilyashov, a fashion editor at the lifestyle website Refinery29. The industry has begun to “seriously reevaluate the future of the fashion show” in an increasingly digital world, she said.
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New York’s Fashion Week opens amid questions about shows’ future
US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model. “Aerie shares my values in uplifting women, building their confidence and embracing the unique qualities that make us all beautiful,” says Lawrence, who has been vocal about encouraging natural beauty on her social media accounts and fashion and beauty site RunwayRiot. “I got told I wasn't good enough and I could never make it and then Aerie told me I was beautiful because I was me,” she explains in a new video.
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Lingerie brand Aerie unveils a new role model
Or be Taylor Swift. All of the Top 10 most-liked images of 2015 on the social media platform featured women, including pop stars Beyonce and Selena Gomez, according to an Instagram list released on Wednesday.
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Females and Felines Are Top 2015 Instagram Stars
