Tommy Hilfiger and Gigi Hadid ask the Internet to vote for pieces in their upcoming collection

Following the success of her debut collection for Tommy Hilfiger, Gigi Hadid is once again collaborating with the fashion brand — and this time she's getting the general public involved. The label has launched a social media initiative captioned “Tommy x Gigi x You,” inviting Instagram and Twitter users to vote on their favorite pieces from the upcoming Spring/Summer 2017 collection. According to WWD, the pieces with the most votes will be selected to appear in a February 2017 fashion show, before going on sale immediately afterwards.

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Tommy Hilfiger and Gigi Hadid ask the Internet to vote for pieces in their upcoming collection