Why Land’s End Fashionista CEO Failed

Lands' End catalogs started showing up with skinny models adorning the cover, wearing clothes that looked decidedly un-frumpy and un-boxy — in other words, very un-Lands' End. Marchionni came to Lands' End in February 2015 from Dolce&Gabbana USA, where she was president. Lands' End began in 1963 in Chicago when Gary Comer, an avid sailor, opened Lands' End Yacht Stores, Inc. The following year the company published its first catalog.

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Why Land’s End Fashionista CEO Failed