American shoe company Converse will launch a line of basic apparel dubbed “Converse Essentials” this week, in a bid to strengthen its spot in the clothing market. Focused on minimalist silhouettes, the capsule collection consists of “mainstays” like t-shirt, sweatshirt, hoodies, pant and backpack. Converse Essentials for men, which will launch simultaneously, is set to mirror the women's offering, with six core items offered in five colors — with a unisex collaboration called “Converse x Fragments” with streetwear designer Hiroshi Fujiwara dropping in limited edition for the launch.
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Converse poised to launch ‘Essentials’ apparel collection
