The Italian driving fashion’s mobile revolution

With his high-waisted jeans and sneakers, nobody could have accused Steve Jobs of being a style leader. Posthumously however the Apple founder is becoming an icon of the luxury fashion business as the smartphone technology he pioneered shakes up a sector of the industry initially slow to embrace the Internet. Ask Federico Marchetti, the Italian CEO of Yoox Net-A-Porter (YNAP), the fashion e-tail heavyweight that shifted 1.7 billion euros worth of designer gear and luxury goods last year.

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The Italian driving fashion’s mobile revolution