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Swedish retail giant H&M has debuted a second short film starring actor Kevin Hart and football icon David Beckham, promoting the latest H&M Modern Essentials collection (via NME).
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H&M unveils short film, starring Kevin Hart and David Beckham
Blame it on the unpredictable seasonal weather, the consequences of social media or the varying needs of the modern day customer, but the truth is that the traditional cycle of catwalk shows and campaigns is gradually being infiltrated with alternative and innovative strategies for engaging with consumers. Fashion shows were once the prerogative of the privileged few — but not anymore. Tom Ford kicked off New York Fashion Week this week with an intimate star-studded dinner that also served as his Spring/Summer 2017 collection, streamed live on his website and immediately available for purchase.
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Livestreaming, virtual reality and fairgrounds: fashion gets innovative for fall
Technology has officially infiltrated fashion, and last night’s star-studded Met Gala served as proof. The glamorous event, always known to set the fashion police’s tongues wagging, took on a very 21st-century theme on Monday, with guests offering their takes on this year’s theme — Manus x Machina: Fashion in an Age of Technology. Thoroughly embracing this modern marriage are IBM and Marchesa, who debuted a so-called “cognitive dress” on supermodel Karolina Kurkova. On my way! @marchesafashion #MetGala #emotionalintelligence #wearabletech @ibm #MetGala2016 pic.twitter.com/nyI6OR22wC — Karolina Kurkova (@karolinakurkova) May 2, 2016 Calling it a “first-of-its-kind garment with cognitive inspiration woven into every step of the creative process — from concept and R&D, to design, and finished product,” the dress comes from the combined atelier of fashion powerhouse Marchesa and none other than IBM’s Watson. Not only is this AI powering hotel concierges, giving us recipes, and tracking the Masters golf tournament, it’s now designing dresses as well. Who says you can’t do it all? “This all started when we learned about the Met Gala theme,” Ann Rubin, VP of branded content and global creative at IBM, told AdAge.
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AI participated in designing this supermodel-worn dress at the Met Gala
The star was striking in a caped gown on Monday at the Costume Institute.
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Nicole Kidman is Wearing Alexander McQueen on the Met Gala 2016 Red Carpet
Academy Award winner Sofia Coppola will make her operatic debut in May, directing a new production of Giuseppe Verdi's romantic tragedy “La Traviata”, Rome's opera house said on Monday. Coppola, who won the gold statuette for the screenplay of the 2003 film “Lost in Translation”, was invited to direct the production by its patron, fashion designer Valentino Garavani, the Teatro dell'Opera di Roma said in a statement. Garavani asked the American film director and producer to swap screen for stage after watching her 2006 historical drama “Marie Antoinette”, in which the theater said she balanced “the classic and the modern”.
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Academy Award winner Sofia Coppola to direct first opera in Rome
