Russian babushkas break stereotypes with fashion shoots

In Russia, elderly women are usually expected to forget about fashion and watch their grandchildren. Not 71-year-old Olga Kondrasheva, who is fighting stereotypes by modelling for a glossy magazine. “I'm over 70 now but my life is just beginning and it's so interesting,” says Kondrasheva, slim and sporting wavy white hair, a few minutes before a studio photoshoot for the Russian edition of Cosmopolitan magazine in central Moscow.

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Russian babushkas break stereotypes with fashion shoots

Landing with a bump? Germany’s Rocket falls back to earth

By Emma Thomasson and Chijioke Ohuocha BERLIN/LAGOS (Reuters) – When German e-commerce investor Rocket Internet launched Jumia in 2012 as a would-be African Amazon, it was optimistic that a rapidly expanding middle class would quickly shift from street markets to shopping online. Four years on, falling sales for sites like Jumia and slower growth from Nigeria to Russia and Brazil is casting doubt on Rocket Internet's ambition to become the world's biggest Internet company outside the United States and China. The devaluation of Nigeria's naira last week is a new blow for Jumia, which now operates in more than 20 countries in Africa.

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Landing with a bump? Germany’s Rocket falls back to earth

Bulgari aims to have up to six stores in Russia over 10 years

Bulgari, the flagship jewelry brand of luxury group LVMH , plans to open up to four more stores in Russia over the next ten years, betting on the long-term prospects of its luxury market. The company is the second luxury brand to signal its confidence in the Russian market after French luxury group Hermes tripled the selling space of one of its two Moscow shops in December. Bulgari Chief Executive Jean-Christophe Babin told Reuters in an interview the company's two Moscow outlets opened so far were “a minimum” even though some customers had become more cautious because of the weaker rouble.

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Bulgari aims to have up to six stores in Russia over 10 years

Armani seeks to entice fashionistas in ‘key market’ Russia

Renowned Italian designer Giorgio Armani sought to entice Moscow fashionistas with his latest creations on a visit to Russia amid weaker demand globally for luxury goods. In his first visit to Moscow since 2009, the 81-year old fashion veteran presented and signed copies of his autobiography as well as hosted a catwalk show of his men's and women's autumn/winter 2016/2017 collections. Models strutted down the catwalk in a former electric cable factory in the Russian capital and Armani closed the Thursday show holding a giant Russian nesting doll.

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Armani seeks to entice fashionistas in ‘key market’ Russia

Russia’s luxury flagship store turns to Chinese spenders

By Olga Sichkar and Jack Stubbs MOSCOW (Reuters) – Framed by Swarovski crystal figurines and crocodile skin-clad smart phones, sales promotions at Moscow's exclusive TsUM department store are being publicized in two languages: Russian, of course, and now Chinese. The bi-lingual signs, promising to match the prices of all luxury goods with those on sale in Milan, are part of a push by store operator Mercury to encourage high-spending Chinese visitors to shop in TsUM'S neo-Gothic store, rather than the boutiques of the Italian fashion capital. Luxury retailers have fared better than many mass-market brands during Russia's economic crisis but they still need foreign shoppers to compensate for falling spending by local consumers.

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Russia’s luxury flagship store turns to Chinese spenders