Anna Ewers and Andreea Diaconu take a trip to the beach for H&M

Swedish retail giant H&M unveiled the advertising campaign for its summer 2016 collection on Thursday, featuring high-profile models Anna Ewers and Andreea Diaconu. The photos for the campaign are accompanied by a film directed by Amir Chamdin, which can be viewed on the H&M YouTube channel. Barely a month after its advertising campaign for the #HMLovesCoachella collection, H&M propels us into the heart of the summer season with the first photos and a film made for its summer 2016 collection.

Originally posted here:
Anna Ewers and Andreea Diaconu take a trip to the beach for H&M

The hottest fashion collaborations landing spring/summer 2016

Each new season brings a fresh lineup of fashion collaborations. Spring/summer 2016 is no exception, with a host of exclusive collaborations between stars — like Rihanna and Kendall Jenner — and big-name brands and labels. The Japanese brand has a long history of collaborations of all kinds.

Read more here: 
The hottest fashion collaborations landing spring/summer 2016

Cholé unveils floaty dresses and summery shades in Sun 2016 collection

As an extension of its spring/summer 2016 campaign, French fashion house Chloé has captured the carefree spirit of summer in a freshly unveiled “Sun 2016” collection, photographed by Théo Wenner. After setting its spring/summer 2016 campaign among the cobbled streets and mosaic-covered walls of Buenos Aires, Argentina, Chloé has picked the desert-like landscapes of the American Southwest as a breathtaking backdrop to showcase the 14 light, summery pieces of the Sun 2016 collection. In a campaign shot by American photographer Théo Wenner, “Chloé girls” Annemarieke van Drimmelen and singer Dimphy Janse can be seen hitting the highway as partners in crime on a sun-soaked road trip.

Original post:
Cholé unveils floaty dresses and summery shades in Sun 2016 collection

Alexander McQueen label makes London Fashion Week comeback

Iconic fashion label Alexander McQueen returned to the London Fashion Week catwalk on Sunday for the first time in 14 years with a collection by British designer Sarah Burton. The event at Lawrence Hall, a 1920s exhibition venue in central London, attracted some of the biggest names in fashion, including Anna Wintour, editor-in-chief of US Vogue. The label's founder McQueen, who committed suicide in 2010, was honoured last year with a retrospective at London's Victoria & Albert Museum which became its most visited exhibition.

See more here: 
Alexander McQueen label makes London Fashion Week comeback

Models to watch out for at Paris Fashion Week

Fashion week is due to roll into the French capital on March 1, bringing with it the world's most famous models. Here's a look at some of the faces to watch out for at Paris Fashion Week next month. Only a seriously major hitch could keep the likes of Kendall Jenner, Gigi and Bella Hadid, Lexi Boling, Julia Nobis, Mica Arganaraz, Constance Jablonski and Julia Hafstrom away from the upcoming round of Paris ready-to-wear shows.

More here:
Models to watch out for at Paris Fashion Week

NYFW: 5 Things to Know About Ralph Lauren’s Show

Insta playback of designer’s #FW16 collection.

See the original post: 
NYFW: 5 Things to Know About Ralph Lauren’s Show

NY Fashion Week kicks off, Kanye headlines day one

New York Fashion Week kicked off Thursday as models, bloggers and style queens braved the bitter cold to flock to the first shows as designers strive to make collections more inclusive than ever. The show will also be broadcast in 700 cinemas across 23 countries, busting out of the more traditional confines of a fashion audience as in attendance at Nicholas K and BCBG Max Azria on Thursday.

Original post:
NY Fashion Week kicks off, Kanye headlines day one

London Fashion Week to be screened live in 9 different UK cities

London Fashion Week (LFW) is going nationwide this February, with plans to screen the style extravaganza to more than 35 million people across the UK.

Here is the original:
London Fashion Week to be screened live in 9 different UK cities

Burberry shakes up its runway strategy

Burberry is changing the way it creates, presents and sells its runway collections.

See the rest here:
Burberry shakes up its runway strategy

Burberry shakes up its runway strategy

Burberry is changing the way it creates, presents and sells its runway collections.

More:
Burberry shakes up its runway strategy