Fashion update: the retailers getting on board with wearable tech

August 24, 2016 By admin

As technology advances inexorably, the domination of wearables seems increasingly inevitable. With tech brands such as Fitbit and Jawbone straining to streamline and polish their products in order to reposition themselves as stylish accessories, several retail brands are also embracing the strategy of incorporating connected items into their collections. This week British clothing giant Topshop unveiled the winner of its 'Top Pitch' competition, a wearable tech bootcamp program aimed at encouraging entrepreneurs and gaining exposure for them in the fashion industry.

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Fashion update: the retailers getting on board with wearable tech

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H&M scores success with designer collaborations

May 27, 2016 By publisher

This past week the Scandinavian clothing chain revealed the latest fashion house lined up to design a collection for its customers. Hot on the heels of Balmain, Kenzo — headed by creative directors Carol Lim and Humberto Leon — will be the next label to design a selection of womenswear, menswear and accessories for the store, on sale from November 3. This is the latest in a long line of blockbusting partnerships that have helped the Swedish clothing giant build a sound reputation in the ready-to-wear and couture fashion sectors.

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H&M scores success with designer collaborations

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H&M nabs M.I.A. for 1,000 ton recycling campaign

March 15, 2016 By admin

As World Recycling Week becons in April, fashion retailer H&M is joining forces with singer-songwriter M.I.A. for the latest round of its recycling initiative. The clothing giant launched a Garment Collecting program in 2013 and, for 2016, is targeting the agglomeration of 1,000 tonnes of clothes, with an M.I.A. music video to generate enthusiasm for the cause. “Hopefully, garment collecting will become a natural part of fashion,” the outlet proposed in a March 15 announcement, confirming that M.I.A.'s music video will be given an exclusive April 11 reveal on hm.com.

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H&M nabs M.I.A. for 1,000 ton recycling campaign

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