Forget Paris, focus on Tokyo, Japan fashion told

October 20, 2016 By admin

Tokyo may be the style capital of Asia, but with South Korea and China snapping at its heels and Japan's most iconic brands rooted in Europe, the city is being urged to haul its fashion week into the big leagues. Tokyo Fashion Week kicked off its spring/summer 2017 season showcase on Monday with six days of events intended to promote 50 brands, a mixture of the established and the new. Tokyo Fashion Week attracts only 50,000 visitors — just a quarter of the total number that attend New York's two annual fashion weeks, and also lagging behind London, Paris and Milan.

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Forget Paris, focus on Tokyo, Japan fashion told

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Cool Asian fashion brands challenge Western labels

April 26, 2016 By creative

By Astrid Wendlandt and Joyce Lee SEOUL (Reuters) – Fashion brands from South Korea, China and Japan are becoming serious rivals of their Western peers as Asian consumers become increasingly confident in their own style and take pride in buying home-grown labels. Asian consumers are the world's biggest spenders on high-end fashion, representing around half of total buyers. Most of them are under 35, Internet-savvy and increasingly on the hunt for small, cool, original brands that will make them stand out and look different from their parents, fashion executives and retailers say.

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Cool Asian fashion brands challenge Western labels

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Chinese shoppers in South Korea shun luxury for local brands

February 5, 2016 By admin

By Minwoo Park and Joyce Lee SEOUL (Reuters) – Chinese visitors to South Korea are buying less from global luxury mainstays like Louis Vuitton and Chanel in favor of cheaper homegrown brands, as young, independent travelers make up a bigger share of tourists. Lured by the “Korean Wave” of culture exports, from soap operas and K-pop music to food and fashion, price-conscious younger Chinese visitors are seeking a more authentic and less expensive shopping experience. South Korea trails only Thailand as an overseas destination for Chinese travelers, whose heavy retail spending has helped make South Korea the world's largest duty free shopping market.

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Chinese shoppers in South Korea shun luxury for local brands

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