Anna Ewers and Andreea Diaconu take a trip to the beach for H&M

Swedish retail giant H&M unveiled the advertising campaign for its summer 2016 collection on Thursday, featuring high-profile models Anna Ewers and Andreea Diaconu. The photos for the campaign are accompanied by a film directed by Amir Chamdin, which can be viewed on the H&M YouTube channel. Barely a month after its advertising campaign for the #HMLovesCoachella collection, H&M propels us into the heart of the summer season with the first photos and a film made for its summer 2016 collection.

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Anna Ewers and Andreea Diaconu take a trip to the beach for H&M