British fashion brand Ted Baker debuts Guy Ritchie-directed ‘shoppable film’

British designer fashion brand Ted Baker has unveiled a new James Bond-style film, directed by Guy Ritchie, as part of its fall advertising campaign. Billed as the company's first fashion experience that is being powered by Google App's voice search, viewers can click on what the actors are wearing in the film to place items into a vault, from which they can then purchase, with everything featured in the movie available via Nordstrom, the brand's exclusive North American partner, as well as Selfridges and the Ted Baker site.

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British fashion brand Ted Baker debuts Guy Ritchie-directed ‘shoppable film’