The German label has stepped into the world of extreme sports with its “Your Suit, Your Way” campaign starring David Colturi. The American cliff diver can be seen plunging from a spectacular clifftop in one of the Hugo Boss brand's iconic suits. Hugo Boss has changed direction, pushing back the limits in a new campaign with an extreme sports theme.

Go here to read the rest:
Cliff diver David Colturi takes the plunge in Hugo Boss campaign