Clothing company Rocawear has chosen DJ and record producer DJ Khaled as brand ambassador for its fall 2016 campaign, according to Women's Wear Daily. Rocawear was founded by rapper Jay Z and Damon Dash in 1999 before being sold to Iconix in 2007. As its men's line struggles, the company hopes that putting DJ Khaled front and center will bring in business.

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DJ Khaled is new face of Rocawear fall collection