HP has just expanded its internet of things platform to power new “smarter” watches from several brands under the Movado umbrella, including Coach, Hugo Boss, Juicy Couture, Tommy Hilfiger and Scuderia Ferrari. Most of the watches, such as the Tommy Hilfiger model I checked out, include a hidden OLED display that lights up when you have an alert. The Juicy Couture model opts for an LED instead, so you just get a flashing light paired with haptic vibrations.

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HP Partners with Tommy Hilfiger, Juicy for ‘Smarter’ Watches