J.W.Anderson is taking social media use to a whole new level by livestreaming his upcoming catwalk show on the popular gay networking app Grindr. The UK label's Autumn/Winter 2016 menswear runway show will be broadcast from London Collections Men on the app on January 10, where it will run in a loop for 24 hours. The news marks the first time that the all-male lifestyle focused social network, which uses location-based technology to bring together a global community of users in 192 countries, has dipped its toe into the designer fashion sphere.

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J.W.Anderson drives fashion’s digital overhaul by broadcasting show on gay app Grindr