Lacoste creative director Felipe Oliveira Baptista gave Jean-Paul Goude free rein to rework the iconic crocodile logo that has adorned the brand's polo shirts and ready-to-wear pieces for several decades. The new logo, capturing a kind of crocodile courting dance, will be used on garments in the brand's “Holiday Collector” line, due out from November. Best remembered for his work in the 1980s and 1990s with Grace Jones, and his adverts for Chanel and French department store Galeries Lafayette, Jean-Paul Goude has brought a personal twist to the iconic Lacoste crocodile.

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Jean-Paul Goude restyles Lacoste crocodile for ‘Holiday Collector’ collection