Sportswear brands sign up star models as two worlds collide

News of Gigi Hadid — one of the hottest models of the moment — becoming a Reebok brand ambassador went viral in a matter of minutes. Although this latest pairing may have taken fans by surprise, Gigi Hadid is by no means the only catwalk star to sign up to sportswear, which has real pulling power for models right now. The worlds of fashion and sport appear to be on a collision course, as brands like Puma, Nike, Adidas and Reebok line up celebrity collaborations.

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Sportswear brands sign up star models as two worlds collide