New Balance Zante Generate Running Shoes will be available from Friday but only the sportiest of sneaker fans should apply. Only 44 pairs are being made – one for every year since current chairman Jim Davis bought the company. “New Balance is at the forefront of 3D printing and has been utilizing this exciting and innovative technology to customize product for our athletes for a number of years,” said New Balance President and CEO Robert DeMartini.

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The first 3D-printed New Balance sneakers going fast