Amazon Fashion is aiming to inspire positive body attitudes with a new campaign called #SaySomethingNice. In the face of online bullying and trolling, the retailer is encouraging people to be less judgmental of others' style choices and to celebrate individuality. The campaign comprises a series of films that see fashion influencers such as Susie Bubble, Hana Tajima, Freddie Harrel, Camille Charriere and Clementine Desseaux discuss their own experiences of receiving negative comments online or judging others on their appearance.

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Amazon makes being nice fashionable with new anti-judgment campaign