September 24, 2016, as part of their celebrations of Shakespeare's 400th birthday year. The new “reFASHIONed Theatre,” located in Selfridges' 3,500 sq-ft Ultralounge space, will hold 100 seats, and will feature a traverse stage, box office, royal box and a lighting rig to provide an immersive retail theater experience for its customers.

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Selfridges to open 100-seat theater to celebrate Shakespeare’s birthday year