Models in underwear captivate in Paris

Models wearing spectacular lingerie creations wowed fashions' glitterati on Wednesday night during the annual Victoria's Secret Fashion Show at the Grand Palais in Paris. The show merges fashion, fantasy and entertainment, according to the company website, and has been attracting well known models, celebrities and musical performers since its inception in 1996. California model Jasmine Tookes, who was chosen to wear a $3 million jewel encrusted “Fantasy Bra”, told Reuters TV she was on edge before hitting the catwalk.

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Models in underwear captivate in Paris

In pictures: 2016 Victoria’s Secret Fashion Show, as seen on social media

The lingerie event of the year took place at the Grand Palais in Paris, Wednesday, November 30. Fifty of the world's most beautiful women jetted into the French capital to present the latest creations from the Victoria's Secret brand amid a spectacular pink and purple-toned decor. From model castings to the after-show party, fittings and backstage on the big night, social media has been buzzing with photos from the 2016 Victoria's Secret Fashion Show over the last few weeks.

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In pictures: 2016 Victoria’s Secret Fashion Show, as seen on social media

Flipkart’s fashion unit Myntra bets on artificial intelligence to drive growth

By Sankalp Phartiyal and Tanvi Mehta MUMBAI/BENGALURU (Reuters) – Fashion portal Myntra, part of India's top e-commerce group Flipkart, aims to use smart technology such as artificial intelligence to enhance consumer experience as it looks to drive growth and turn profitable in the next fiscal year. India's e-commerce market is forecast to grow to $188 billion in a decade as more and more of its 1.2 billion people log on to smartphones and PCs in the world's fastest-growing internet services market. Players such as Flipkart and Myntra took a page out of Amazon's playbook to offer cash-burning discounts when they launched in 2007 but are now increasingly tailoring their products and experiences to capture a burgeoning Indian market.

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Flipkart’s fashion unit Myntra bets on artificial intelligence to drive growth

Goose bumps and bruises as Victoria’s Secret models take to Paris catwalk

It took a fair bit of cheek — and not a little phlegm on a freezing Paris night — for the brash US lingerie brand Victoria's Secret to hold its first-ever fashion show in the city that invented sexy underwear. Lady Gaga — the star draw for the annual extragavanza famous for bringing kitschy Las Vegas glamour to the catwalk — picked up a “couple of bruises from (the) dance rehearsal”, she told her 64 million Twitter followers. The show's mostly American models said they felt “goose bumps” — and not just because of the sub-freezing temperatures.

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Goose bumps and bruises as Victoria’s Secret models take to Paris catwalk

Internet applauds unretouched photos of Victoria’s Secret supermodel

A set of new photos from Victoria's Secret features a rare but exciting element: An unretouched model. A Victoria's Secret behind-the-scenes photo shoot of model Jasmine Tookes have surfaced showcasing the the 2016 Bright Night Fantasy Bra, a whopping $3 million garment. While it's unclear if the company intended to release these photos or if they were made public by accident, they appear to be unretouched. What is most notable are the stretch marks that can be seen on the model's thigh. SEE ALSO: Kendall Jenner and Gigi Hadid appear knee-less on magazine cover Many celebrities have spoken against the use of Photoshop, and lingerie brands such as Aerie have pledged to stop airbrushing models. Victoria's Secret is known for its sometimes egregious use of Photoshop, which might be the reason why these raw photos are being celebrated.   But really, what is there to airbrush anyway? Image: dimitrioskambouris/getty Image: dimitrioskambouris/getty Image: dimitrioskambouris/getty Whether intentional or not, Tooke's photo shoot has received praise for her visible “flaws.” So glad Jasmine Tookes got the Fantasy bra! Reppin' girls of color and wearing her stretch marks proudly!! — Me, the Queen (@jadorelacouture) October 26, 2016 Victoria's Secret not photoshopping a model's stretch marks  — Becky Newcombe (@beckynewcs93) October 29, 2016 I love that Victoria's Secret is now using models which show off stretch marks — lucifer (@Lucyvmartin) October 31, 2016 Mashable has reached out to Victoria's Secret and are waiting to hear back for comment.

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Internet applauds unretouched photos of Victoria’s Secret supermodel

Double trouble: Gigi and Bella Hadid confirmed for the Victoria’s Secret catwalk

Gigi Hadid is set to join her little sister Bella on the Victoria's Secret catwalk in Paris this November. The lingerie giant has confirmed the supermodel for its 2016 line-up, with Gigi taking to Instagram to announce the news. The US star posted a throwback video of her Victoria's Secret 2015 debut, alongside the caption: “There is no feeling in the world like walking down this runway.

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Double trouble: Gigi and Bella Hadid confirmed for the Victoria’s Secret catwalk

Five things we know about the Victoria’s Secret Fashion Show 2016

Excitement is mounting following the news that the annual Victoria's Secret lingerie runway show is set to hit Paris this November. Bombshell waves are a Victoria's Secret classic, and it looks like this year is set to continue the tradition, following the news that The Beachwaver is sponsoring the show this season. The brand's founder, celebrity hairstylist Sarah Potempa, will be on hand backstage to create the Angels' signature bouncy and weightless waves using the rotatin curling iron tool, building on her success at the 2015 show.

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Five things we know about the Victoria’s Secret Fashion Show 2016

Is the Victoria’s Secret show sashaying to Paris?

The label and its army of 'Angels' is rumored to be heading to the French capital for the 2016 edition of the Victoria's Secret Fashion Show, WWD reports. In fact, a Paris show wouldn't be the brand's first time in France — its 2000 show was held in the city of Cannes on the Cote d'Azur. Victoria's Secret has become a global household name partly thanks to the success of its fashion shows, which each year include a group of supermodel-status 'Angels' alongside its bevvy of catwalk stars.

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Is the Victoria’s Secret show sashaying to Paris?

New York Fashion Week gets bold

New York Fashion Week showed its bolder side on Monday, with designers including Jeremy Scott and Proenza Schouler debuting daring Spring/Summer 2017 collections. Jeremy Scott indulged his nostalgia for a wacky 1980s New York with a show that focused on the raunchy, the graphic and the colorful. Proenza Schouler was another label making glorious use of color, blocking blacks and whites against a striking palette of cerulean blues and mustard yellows.

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New York Fashion Week gets bold

Get the summer look: Barbara Palvin’s rock-chick style

Today let's take a look at the Hungarian model Barbara Palvin, who doesn't mention where she is on vacation, but has posted a pic of herself in a glamorous rocker ensemble. Barbara Palvin has walked for Chanel, Jeremy Scott, and Topshop Unique, but brands such as Victoria's Secret, H&M, and Armani are most interested in her for their ad campaigns.

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Get the summer look: Barbara Palvin’s rock-chick style