Back in March, Marc Jacobs uploaded a photo of himself to Instagram enjoying a cigarette break while simultaneously showing off a set of dark purple nails. Social media users everywhere have since been embracing the #malepolish trend with renewed enthusiasm, with Instagram displaying over 1,200 images tagged with the caption. Although stars such as Marilyn Manson, Jared Leto and Jacobs himself are known for championing the gothic look with somber shades, the Internet shows a glitzier side to the trend.

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Marc Jacobs kick starts men’s beauty trend for ‘male polish’