By Astrid Wendlandt and Li-mei Hoang LONDON (Reuters) – Much is riding on a debut collection from new creative director Johnny Coca for British fashion brand Mulberry which will be unveiled on Sunday, with shoppers able to buy some of the products within weeks in a nod to changing consumer trends. Mulberry is trying to reconnect with its roots as an upmarket British brand offering sturdy and chic handbags after an ill-fated push into higher-priced products led to a string of profit warnings and the dismissal of the former executive and creative teams. Luxury fashion labels are firing back at fast-fashion rivals such as Inditex’s Zara which put out clothes inspired by luxury designers before their own more costly collections hit the shelves and without the expense of celebrity creative directors and fashion shows.
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Mulberry returns to spotlight as brands review catwalk strategy
