See now, buy when? Catwalk-to-shop retail model divides brands

By Marie-Louise Gumuchian and Li-mei Hoang MILAN/LONDON (Reuters) – With minutes until show time, a group of seamstresses are adding the final touches to designer Ermanno Scervino's latest creations to be unveiled on the catwalk. Embellished coats, mosaic print suits and lace dresses are among the outfits the Italian designer is presenting at Milan Fashion Week.

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See now, buy when? Catwalk-to-shop retail model divides brands