As catwalk stars criss-cross the globe for fashion week season, modelling agencies are increasingly using social media worldwide to scout out their new faces, to the alarm of some. Leading agencies such as IMG, Elite and Nevs and fashion houses including Marc Jacobs have all taken to sites such as photo-sharing service Instagram to recruit models, revolutionising the business. Kate Moss was famously scouted while waiting for a flight in New York, while Naomi Campbell was out shopping in south London when she got a tap on the shoulder, but a move online appears to be heralding an end to such chance encounters… and casting studios.
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Catwalk dreamers warned as Instagram creates new model army
