Emporio Armani chooses Paris over Milan for Spring 2017

The designer's Emporio Armani ready to wear line will show its upcoming Spring/Summer 2017 collection in the French capital rather than the usual Milan, reports the Business of Fashion (BoF). Although rare, this isn't the first time Armani has taken the brand out of Milan — the designer unveiled his Spring/Summer 2007 collection in London as part of a wider event that included the launch of his Emporio Armani Product RED venture, part of the AIDS-fighting concept spearheaded by U2 singer Bono and activist Bobby Shriver.

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Emporio Armani chooses Paris over Milan for Spring 2017

New pop at Emporio Armani, practical wardrobe from Etro in Milan

By Marie-Louise Gumuchian MILAN (Reuters) – The digital age was at the forefront of the Emporio Armani fashion show in Milan on Friday with Italian designer Giorgio Armani dotting his womenswear fall line with bold colorful shapes. In a mainly black collection with flashes of bright color, the 81-year old Armani softened day suits with looser silhouettes in an apparent nod to the 1980s, reinforced by multi-colored jumpers and plenty of sequins. The autumn/winter 2016/2017 line, called “New Pop”, blended “classic style and digital designs”, according to show notes. …

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New pop at Emporio Armani, practical wardrobe from Etro in Milan