As World Recycling Week becons in April, fashion retailer H&M is joining forces with singer-songwriter M.I.A. for the latest round of its recycling initiative. The clothing giant launched a Garment Collecting program in 2013 and, for 2016, is targeting the agglomeration of 1,000 tonnes of clothes, with an M.I.A. music video to generate enthusiasm for the cause. “Hopefully, garment collecting will become a natural part of fashion,” the outlet proposed in a March 15 announcement, confirming that M.I.A.'s music video will be given an exclusive April 11 reveal on hm.com.
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H&M nabs M.I.A. for 1,000 ton recycling campaign
