About 100 designers will showcase their collections at the fashion fest that begins on Thursday. Another theme will be athletic-inspired fashion and street-style looks, popularized by singers Kanye West, Beyonce and Rihanna, whose Fenty Puma collection will be available in pop-up shops and stores this week. “A lot of people are going into this realm and I think it is what people are actually buying too,” said William Kahn, fashion market and accessories director at Hearst Magazines, Town & Country.
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NY Fashion Week adapts to changing designer needs, business models
