Intel has a problem. Hell, the entire computer industry has a problem: It’s woefully unhip. Bill Gates, bless his brilliant mind, helped form an image in America’s collective unconscious of what programmers should look like, a mental picture hasn’t shifted from the pocket protector despite the fact that most modern tech CEOs dress like ordinary folks — think Mr. Roger Federer, not Mr. Rogers. Still, gadgets are for geeks … right? Not so fast, explains Intel
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From bioluminescent dresses to emoji pins, Intel struts its stuff at Fashion Week
