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Clothing company Rocawear has chosen DJ and record producer DJ Khaled as brand ambassador for its fall 2016 campaign, according to Women's Wear Daily. Rocawear was founded by rapper Jay Z and Damon Dash in 1999 before being sold to Iconix in 2007. As its men's line struggles, the company hopes that putting DJ Khaled front and center will bring in business.
Original post:
DJ Khaled is new face of Rocawear fall collection
The all-American fashion label is moving into the fast lane with the deal, which it hopes will accelerate its growing image as a men's lifestyle brand. As the team's official lifestyle partner, Michael Kors branding will feature prominently on the drivers' overalls and the McLaren-Honda MP4-31 car, which is being driven in the 2016 FIA Formula 1 World Championship by Fernando Alonso and Jenson Button. The fashion house has created a limited-edition men's leather jacket to mark the strategic move, featuring both the Michael Kors and McLaren logos, as well as a limited-edition plaque with each piece's unique production number.
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Michael Kors ramps things up with new McLaren-Honda partnership
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