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Swedish retail giant H&M has debuted a second short film starring actor Kevin Hart and football icon David Beckham, promoting the latest H&M Modern Essentials collection (via NME).
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H&M unveils short film, starring Kevin Hart and David Beckham
Soccer star David Beckham has joined forces again with American actor and comedian Kevin Hart, in a new campaign for Swedish fashion retailer H&M. The full commercial, which is set to go live on hm.com September 26, is set on a road trip which sees both Beckham and Hart sporting identical looks from the autumn/winter 16 collection of the new “Modern Essentials line, selected by David Beckham” — which lands in stores and online from September 29. The campaign story, once again directed by Fredrik Bond, picks up where the duo left off in their first commercial together, where Hart prepared to play the role of Beckham in a biopic film, and sees the two traveling from Los Angeles to Las Vegas, supposedly to meet financiers for a new Vegas musical.
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David Beckham and Kevin Hart team up for fresh H&M campaign
New York Fashion Week wrapped up on Wednesday with an all-American finale from brands including Ralph Lauren and Michael Kors. Ralph Lauren, who hit the headlines earlier this week when it was revealed the house would join the growing coterie of brands adopting the 'see-now-buy-now' retail concept, took the Wild West as his main inspiration for Spring/Summer 2017. Michael Kors is another brand transitioning to see-now-buy-now, but the designer doesn't seem to be losing sleep over it, judging by the joyful aesthetic of his colorful collection.
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New York Fashion Week ends on a colorful high
THR’s senior fashion editor Booth Moore reports on the glitzy coming and goings on day 8 of New York Fashion Week.
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NYFW Day 8: Ralph Lauren Shuts Down Madison Avenue; Rufus Wainwright Sings For Kors; Baz Luhrmann Speaks At Fashion Week
