Rapper Kendrick Lamar and Reebok Classic have renewed their collaboration with a third capsule based on the iconic “Classic Leather” sneaker, due out in July. The sportswear brand also unveiled a new campaign for the collaboration, starring the American artist. With the help of designer Ian Paley, Kendrick Lamar has once again revisited Reebok's iconic “Classic Leather,” this time giving the shoe blue and red panels as a message of unity transcending Crips & Bloods rivalries.

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Reebok unveils new Kendrick Lamar collaboration and campaign