Mango teases first of four fresh campaigns for AW16

July 18, 2016 By publisher

Spanish retailer Mango is set to release the first of four print campaigns to be launched globally for AW16 at the end of August, and has teased a sneak peek of the shoot, starring models Roos Abels and Lexi Boling on the streets of New York. The campaign, which also ties into Mango's renewed digital push, has been teased on the brand's Snapchat (mango) and Instagram (@mango) platforms with a live broadcast of previously unseen footage from the photo shoot, which also reveals key garments being featured by MANGO during the first month of the upcoming season. The move is part of Mango's marketing strategy which sees the release of a new print campaign every month in order to reveal the latest trends, and will launch in tandem with its official Spotify channel in late August.

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Mango teases first of four fresh campaigns for AW16

Filed Under: Latest News Tagged With: abels, autumn, boling, from-the-photo, garments-being, live-broadcast, photo, release, streets

Designers revealed for the Swarovski Collective 2017

July 18, 2016 By creative

Swarovski has announced the names of the fashion designers set to take part in its annual Swarovski Collective program for 2017. The US labels Rosie Assoulin, Tome and Creatures of the Wind also made the cut, alongside Finnish brand Aalto, Danish label Anne Sofie Madsen, Milan-based Arthur Arbesser and Vivetta and and Paris-based Wanda Nylon. Since first launching in 1999 as a collaboration between Nadja Swarovski, Isabella Blow and Alexander McQueen, the Swarovski Collective has worked with some of the biggest names in the industry, including Alexander Wang, Proenza Schouler, and Marios Schwab.

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Designers revealed for the Swarovski Collective 2017

Filed Under: Latest News Tagged With: arthur-arbesser, biggest, boling, first-launching, from-the-photo, milan-based, nadja-swarovski, photo, release, streets

Steven Meisel shoots pre-fall 2016 campaign for Coach

May 18, 2016 By creative

The luxury leather goods and accessories brand — which celebrates its 75th anniversary this year — has called on legendary American photographer Steven Meisel to capture its latest collection, Coach 1941, first unveiled in September at New York Fashion Week. Renowned the world over for its leatherwork and traditional expertise, Coach has unveiled its new pre-fall 2016 campaign for Coach 1941, the label's signature ready-to-wear collection. The leather goods brand has marked the occasion by calling in a big-name photographer to shoot the ads.

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Steven Meisel shoots pre-fall 2016 campaign for Coach

Filed Under: Latest News Tagged With: 2016-campaign, boling, chambre, display-their, fashion-houses, fashion-week, leather-goods, luxury-leather