Customers will be able to book beGlammed services ranging from $25.00-$185.00, including bridal makeup, on macys.com, on-demand beauty service provider beGlammed said in a statement on Thursday. BeGlammed was founded in 2014 by Maile Pacheco, a former Mac cosmetics employee, who created the on-demand platform to connect clients with professional stylists. Department store operators such as Macy's and J.C. Penney Co Inc are trying to grab a bigger slice of the fast-growing beauty products market as their mainstay apparel business comes under pressure from online giant Amazon.com Inc and off-price rivals including TJX Cos Inc .
See more here:
Macy’s teams up with grooming services provider in beauty push
